Consumers love the mobile Web
More than 50 percent of consumers would substitute their Internet usage on a PC for a mobile device, according to a study conducted by IBM.
The study, titled, “Go Mobile, Grow” found that consumers are open to full adoption of the mobile device as the hub for Internet activity. IBM surveyed 600 consumers in the United States, China and Britain on their preferences regarding the mobile Web.
“The time is now for companies to develop intuitive applications and services that allow people of all ages to effortlessly access and use the Internet while on the go,” said Christian Seider, senior managing consultant of IBV global electronics industry for IBM, New York. “But first companies need to consider what it is that consumers need and want while on the go.”
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The survey found that communication, travel, navigation, and news applications are expected to increase significantly in popularity and usage over the mobile Internet.
With the world’s population of mobile-phone users expected to increase from the current 50 percent to 80 percent in 2013, companies around the world will have to change the way they operate and relate to their customers, employees and partners.
A whopping 70 percent of consumers worldwide believe that the mobile Internet has the potential to add significant value to their day-to-day lives. Contact ApolloBravo for more information on integrated sms and mobile web solutions.
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