Barack Obama’s campaign is counting on a potent new weapon for Election Day: the humble cell-phone text message. Bloomberg reports.
Texting may do for the Democratic presidential candidate what arm-twisting precinct captains did in years past: prod millions to get out and vote. The Obama campaign plans to use the millions of cell-phone numbers it has amassed over the past 22 months to blast its supporters with that message today.
The biggest concern for the Obama campaign is getting young people — who have registered in record numbers and shown unprecedented interest in surveys — to turn out. In 2004, only 45 percent of those under 30 showed up to vote, according to Census data, making them just 16 percent of the electorate that year.
… Studies show that texting is among the most effective and cheapest ways of getting supporters, particularly blacks, Hispanics and younger voters, to the voting booth.
Photo of a line of voters stretched around the corner at a polling place this morning from The New York Times. Read More http://www.textually.org/textually/archives/2008/11/021660.htm
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