We’ve all seen them, the punch card that the cashier at the donut / coffee / sub shop hands you hoping you be back 9 more times to claim your free donut. Most of them end up in the trash. They have no way of communicating even if they were stuffed in the back of a wallet.
When Jersey Mike’s Sub Shops replaced their punch card program with a mobile program, including a mobile app and SMS program among other elements, they signed up 650,000 members. That’ll sell some subs. The program is multiplatform and is accessible to all members. Not only that, the metrics are much more trackable than paper punch cards. They even added a cool RFID option so members could just scan in store. That shows a real commitment to mobile that will pay off long-term.
It’s one thing to reward a customer for purchasing a sub, why not take it to the next level and reward them for checking in so their friends learn all about the program?
Other elements a retailer could add to their mobile program
- New mobile web ordering and payment accessible to all smart phones via a new HTML 5 platform
- A QR code to check in and claim your points or join the program