How to Take Your Text Campaign Viral (First, Win an Oscar…)via The Big Fat Marketing Blog by Brian Quinton on 3/11/10
We’ve all seen TV-to-text cross-platform campaigns, but seldom with such show-biz glitz. When the eco-conscious documentary “The Cove” won an Academy award in last Sunday’s ceremonies and the team responsible went on stage to deliver their short and sweet acceptance speech, one of the producers, Ric O’Barry, held up a sign asking viewers to “text DOLPHIN to 44144”. http://bigfatmarketingblog.com/2010/03/11/how-to-take-your-text-campaign-viral-first-win-an-oscar/-1435″