Mobile Marketing Watch: Restaurant chain Denny’s has unveiled a new multimedia promotional campaign to help change its image.
The company is targeting young, late-night diners by offering original mobile content including a free iPhone application.
The “Allnighter” campaign spotlights four original characters: Wade the T-Rex, Steve the Unicorn, Finn the Leprechaun and Gary the Regular Guy. Denny’s will take this endeavor further by expanding into personalized character profile pages on Facebook and MySpace.
Ads for the campaign have already begun airing as 30-second and 15-second television commercial spots on major network and cable stations. read more Denny’s Serves Up a “Grand Slam” Mobile Campaign : Mobile Marketing Watch – The Pulse Of The Mobile Marketing Community.