By Dan Butcher Mobile Marketer
Evolving handset technology and more sophisticated mobile apps are driving up mobile social network usage.
Consumers using mobile social networks today are mainly checking messages, status updates and comments of friends rather than posting photos or comments themselves, according to a recent study by ABI Research. However, this pattern is changing as more consumers have access to better-equipped mobile phones and mobile social network applications that allow for easy uploading and communication.
“As the adoption of smartphones increases, more consumers who use online social networks want to be able to connect on the go, to be more active and upload photos,” said Michael Wolf, research director at ABI Research. “The current demographic for mobile social networking tends to be people who already use online social networks—more tech-savvy and skewing a little bit younger.
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“Social networking, as a whole, is broadening, and we’ll see the same phenomenon on mobile,” he said. “Mobile social networking’s audience will broaden over time to mirror the trend of the online space, eventually reaching the mass market.”
Today more than 60 percent of those who access a social network on their phone do so mainly to check for messages or comments from friends, compared to less than 30 percent who upload photos, according to the ABI study.
Evolving handset technology and more sophisticated mobile apps are driving up mobile social network usage.
Consumers using mobile social networks today are mainly checking messages, status updates and comments of friends rather than posting photos or comments themselves, according to a recent study by ABI Research. However, this pattern is changing as more consumers have access to better-equipped mobile phones and mobile social network applications that allow for easy uploading and communication.
“As the adoption of smartphones increases, more consumers who use online social networks want to be able to connect on the go, to be more active and upload photos,” said Michael Wolf, research director at ABI Research. “The current demographic for mobile social networking tends to be people who already use online social networks—more tech-savvy and skewing a little bit younger.
“Social networking, as a whole, is broadening, and we’ll see the same phenomenon on mobile,” he said. “Mobile social networking’s audience will broaden over time to mirror the trend of the online space, eventually reaching the mass market.”
Today more than 60 percent of those who access a social network on their phone do so mainly to check for messages or comments from friends, compared to less than 30 percent who upload photos, according to the ABI study.
link to read more http://www.mobilemarketer.com/cms/news/research/2286.html
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