Brad Beckstrom, Author at ApolloBravo

Papa John’s Fan Base Surging on Facebook

Papa John’s has been working some magic in the last three days with their attempts to build up the number of Papa John’s fans on Facebook, surging from around 10,000 fans on Sunday, to more than 164,000 at the time of this post. Damn. How could anyone possibly increase their fans on Facebook that fast? Well, it’s because of an offer for FREE pizza:

Hey everyone loves something free right? Not hard to get someone to click a link to become a fan if they know they are getting a free pizza out of it. Bargain shopping and coupon websites and blogs were abuzz and Papa John’s added 120,000 fans in the first 24 hours of the offer.

Via www.sogoodblog.com

Contact ApolloBravo to execute Facebook Coupon and Gifting Campaigns

JCPenney adds mobile to marketing mix

November 21 by Brad Beckstrom ·

November 19, 2008

JCPenney adds mobile to its holiday marketing mix

Department store chain J. C. Penney Company Inc. has launched an integrated marketing campaign and mobile just happens to be one of the components.

The campaign highlights JCPenney’s affordable gift assortment and invites customers to celebrate in the joy of giving this holiday season. Consistent with its Every Day Matters approach, JCPenney’s marketing campaign communicates to customers that JCPenney understands their financial pressures and is designed to showcase the great value in shopping with the retailer.

“The mobile channel serves as just another way for us to reach our customers,” said Kate Parkhouse, spokeswoman for JCPenney, Plano, TX.

via JCPenney adds mobile to holiday marketing mix – Mobile Marketer – Commerce

Contact ApolloBravo for text message campaigns linked to mobile coupons www.apollobravo.com

Mobile messaging services set for growth despite tough economic times

November 17 by Brad Beckstrom ·

Despite the fact that the global economy is slowing down, mobile messaging growth will continue. According to data from ABI Research’s recent report, mobile messaging services revenues will grow from $151 billion in 2008 to greater than $212 billion globally by 2013.

Mobile messaging ARPUs are 85%+ of all handset data services revenues regardless of region and will remain so for many years. This fact will push all mobile messaging suppliers to work cooperatively to serve customers well and propel all parties (operators, device OEMs, content providers and middleware vendors) through these rough economic waters, according to ABI’s principal analyst Dan Shey.

Also important is the trend that involves more and more customers who see mobile messaging services as a more efficient way to communicate than voice services.

For the full report ABI Research: Mobile messaging services set for growth despite tough economic times

Contact ApolloBravo for more information on incorporating mobile messaging into your next ad campaign, sweepstakes or loyalty program.

Salvation Army uses text messaging to raise funds

November 11 by Brad Beckstrom ·

The Salvation Army’s ubiquitous holiday bell ringers will have a new tool as they try to raise funds through the holidays — text messaging. Cellular News reports. Atlanta-area Salvation Army officials are introducing a program that lets donors give $5 to the charitable organization by sending a text message to a specified number. Beginning in two weeks, cell phone users in the Atlanta area can text message “TSA” — which stands for “The Salvation Army” — to 90999 and a $5 donation will be added to their phone bill. The number will be posted on signs alongside the familiar shiny red kettles outside 297 locations in the 13-county metro Atlanta region.

via textually.org

Contact ApolloBravo to incorporate charitable giving into to your next mobile campaign

100M Americans viewed mobile ads in Q3: Study

November 6 by Brad Beckstrom ·

Mobile Marketer Excerpt

November 4, 2008

More than 100 million Americans viewed mobile ads

Use of mobile data services continues to increase in the U.S.

Mobile social network Limbo and market research agency GfK Technology have released their latest Mobile Advertising Report.

The third-quarter report reveals that mobile advertising awareness grew 33 percent in nine months against a backdrop of 6 percent growth in mobile phone usage. This suggests an increased allocation of advertising dollars to mobile formats through the first nine months of the year.

“The top-level findings from the report are that mobile is growing in the U.S. and the growth of the awareness of mobile ads is significantly higher, indicating that mobile ads are reaching mass market,” said Rob Lawson, cofounder and chief marketing officer of Limbo, Burlingame, CA.

“Just like data services are dominated by text messaging and the mobile Web, it’s the same for mobile advertising—mobile advertising is still dominated by SMS-based content, so while the medium is growning, don’t be afraid to use low-tech strategies like SMS,” he said.

Nearly four out of 10 Americans with a mobile phone—104 million—recall seeing advertising on their mobile device between July and September 2008.

SMS continues to impress

This is the first time the number of Americans aware of mobile advertising has exceeded 100 million in a three-month period.

The most commonly viewed ads were in text messages, with 60 million consumers having recalled seeing text message-based ads, an increase of 42 percent in nine months.

Mobile Web advertising also grew strongly, but with 31 million people recalling this format, it has about half the reach of text-messaging ads. See full study.http://www.mobilemarketer.com/cms/news/advertising/2036.html

ApolloBravo can deliver SMS campaigns linked to search optimized mobile web sites. Contact us to learn more.

Mobile Web outperforms Internet: Nokia exec

November 4 by Brad Beckstrom ·

Mobile isn’t just a snacking medium anymore, with major brands finding that the sites they create for the mobile Web are now outperforming their regular Internet sites.

In order to get the most from a WAP site, companies need to engage consumers in a completely different way from what they’re used to seeing, according to a panelist at Mobile Internet World in Boston.

“In the automotive sector, mobile outperformed the Internet in terms of video downloads,” said Nick Lim, Boston-based director of products for Nokia Interactive Advertising. “Automotive companies are seeing greater success driving consumers into their showrooms with mobile than any other digital media, television or print.

“Brands like Ford, Land Rover, Subaru, Hyundai, Toyota and Mercedes Benz are seeing remarkable numbers because of mobile,” he said. “It really works.”

There is definitely an opportunity in the mobile space, with 3.3 billion wireless phones worldwide versus 1.5 billion TVs and 1.1 billion PCs.
Does the moile Web outperfom the Internet?

Studies show that by 2015, there will be 5 billion wireless devices. Contact ApolloBravo for more information on integrated sms and mobile web solutions.

Read more http://www.mobilemarketer.com/cms/news/associations/1949.html

Consumers prefer mobile Internet over PCs: IBM

November 4 by Brad Beckstrom ·

Consumers love the mobile Web

More than 50 percent of consumers would substitute their Internet usage on a PC for a mobile device, according to a study conducted by IBM.

The study, titled, “Go Mobile, Grow” found that consumers are open to full adoption of the mobile device as the hub for Internet activity. IBM surveyed 600 consumers in the United States, China and Britain on their preferences regarding the mobile Web.

“The time is now for companies to develop intuitive applications and services that allow people of all ages to effortlessly access and use the Internet while on the go,” said Christian Seider, senior managing consultant of IBV global electronics industry for IBM, New York. “But first companies need to consider what it is that consumers need and want while on the go.”

The survey found that communication, travel, navigation, and news applications are expected to increase significantly in popularity and usage over the mobile Internet.

With the world’s population of mobile-phone users expected to increase from the current 50 percent to 80 percent in 2013, companies around the world will have to change the way they operate and relate to their customers, employees and partners.

A whopping 70 percent of consumers worldwide believe that the mobile Internet has the potential to add significant value to their day-to-day lives. Contact ApolloBravo for more information on integrated sms and mobile web solutions.

read more http://www.mobilemarketer.com/cms/news/research/1975.html

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