ApolloBravo News Has Moved
Thursday Jul 16 08:52 AM
Visit our new blog at www.blog.apollobravo.com for the latest Mobile + Social News, Free Reports, Case Studies, Slide Share Presentations and more. There was just too much to share on this single news page.
Brad Beckstrom to Speak a La Fleur's Lottery Symposium
Wednesday Mar 04 03:59 PM
Heads of State Lotteries across the US will hear Brad Beckstrom speak, his presentation will feature the latest in wireless marketing, including case studies from successful permission-based promotions. Examples will include branded content, Text2win sweeps, camera phone promos, the mobile web and wireless event marketing.
La Fleur’s Magazine will host La Fleur’s 14th Annual Lottery Symposium at The Renaissance Mayflower Hotel in Washington, D.C. (April 4-8, 2009). The co-host for our D.C. symposium is the District of Columbia Lottery and Charitable Games Control Board. The symposium’s dates coincide with the 2009 National Cherry Blossom Festival® (March 28-April 12, 2009).
La Fleur’s Magazine will host La Fleur’s 14th Annual Lottery Symposium at The Renaissance Mayflower Hotel in Washington, D.C. (April 4-8, 2009). The co-host for our D.C. symposium is the District of Columbia Lottery and Charitable Games Control Board. The symposium’s dates coincide with the 2009 National Cherry Blossom Festival® (March 28-April 12, 2009).
ApolloBravo launches DC AD Club Addyz text 2 win
Wednesday Mar 04 11:27 AM
DC AdClub goes with text message theme for 2009 Addys, Text "addyz" to 99702 and be entered to win a $150 gift certificate to The Palm Texting services powered by ApolloBravo Mobile Marketing
ApolloBravo introduces iStream Player.
Wednesday Feb 25 03:14 PM
ApolloBravo is now offering a custom iPhone, iPod Touch - based streaming audio player application.
Radio stations that want a presence on iPods and iPhones need this application, just a one step download from your station’s home page. It can also be delivered via SMS for stations on our
mobile Snd2Phone platform.
The station branded application currently supports MP3 and AAC streams and will display embedded meta data with album art, artist and song title. Multiple stream sources are supported, along with support for varying levels of audio quality. The app also provides a mini web-browser, allowing browsing of station’s web page or podcast list while still streaming audio
.
ApolloBravo will include player customization, Apple Store approvals, iStream marketing consultation, SMS download link delivery and station website integration. Please contact us
for a price quote. Read more.
AD Club Event
Wednesday Nov 05 01:33 PM
Excerpt from ADClub Newsletter October Luncheon: Word of Mouth and Mobile Marketing — Trends in Emerging Media
DC Ad Club members convened on Clyde's of Gallery Place on October 7 for a luncheon with speakers Brad Beckstrom, Managing Partner, ApolloBravo Mobile Marketing and Rohit Bhargava, Sr. VP of Ogilvy's Digital Influence group. The sold-out event filled the room with attendees who listened intently as Beckstrom presented historical data on the upward trend of text messaging over the last several years, and the market that exists for marketing via mobile devices. Bhargava discussed the effect that word of mouth has when steering consumer purchasing decisions. As the author of a new book, "Personality Not Included," Bhargava offered his book at a discount and signed them after the luncheon.
DC Ad Club members convened on Clyde's of Gallery Place on October 7 for a luncheon with speakers Brad Beckstrom, Managing Partner, ApolloBravo Mobile Marketing and Rohit Bhargava, Sr. VP of Ogilvy's Digital Influence group. The sold-out event filled the room with attendees who listened intently as Beckstrom presented historical data on the upward trend of text messaging over the last several years, and the market that exists for marketing via mobile devices. Bhargava discussed the effect that word of mouth has when steering consumer purchasing decisions. As the author of a new book, "Personality Not Included," Bhargava offered his book at a discount and signed them after the luncheon.
New ApolloBravo Blog - ApolloBlog
Tuesday Nov 04 05:54 PM
Need the latest in mobile marketing news, or a mobile marketing report? Visit our blog- ApolloBlog
We share the latest mobile + social news, studies and other great case studies.
Or you can add us to your feed reader. Just click the icon below.
Brad Beckstrom to present Word of Mouth Marketing Going Mobile DC AdClub
Friday Sep 26 11:35 AM
Get hands on advice and learn the ins and outs of Word of Mouth and Mobile Marketing — two emerging media trends you can’t afford to ignore. Enjoy a fabulous lunch, chat with colleagues and listen to what’s new in digital communications from industry experts Brad Beckstrom Managing Partner ApolloBravo Mobile Marketing, and Word of Mouth Marketing expert Virginia Miracle, Sr. VP of Ogilvy’s Digital Influence group.
Tuesday, October 7
11:30 am – 12:30 p.m.
Registration & Networking
12:30 p.m. – 2:00 pm Program & Lunch
Clyde’s of Gallery Place
707 7th Street NW, Washington, DC 20001
Metro: Gallery Place/Chinatown (green, yellow, red lines)
Parking: private garages are located in the neighborhood.
$50 for members, $70 for non-members
www.dcadclub.com for registration and more information
Register now — space is limited!
Tuesday, October 7
11:30 am – 12:30 p.m.
Registration & Networking
12:30 p.m. – 2:00 pm Program & Lunch
Clyde’s of Gallery Place
707 7th Street NW, Washington, DC 20001
Metro: Gallery Place/Chinatown (green, yellow, red lines)
Parking: private garages are located in the neighborhood.
$50 for members, $70 for non-members
www.dcadclub.com for registration and more information
Register now — space is limited!
ApolloBravo will introduce groundbreaking mobile platform during Ad Week DC
Friday Aug 29 03:33 PM
We will be introducing our new mobile platform to agencies and advertisers during Ad Week DC Sept 16th and 17th. The platform combines the latest mobile marketing tools with advanced features including SMS Voting, bluetooth and mobile web integration. Look for us during Ad Week for a live demo. If you can't make it to Ad Week, give us a call to schedule a live web demo. 703-835-9688 X 801
Text adweekdc to 55022 and win a $3000 Text Campaign
Friday Aug 29 03:31 PM
ApolloBravo is a sponsor of Ad Week DC. and will be giving away a $3000 campaign as part of the event, September 16-19, 2008. Text adweekdc to 55022 and click on the mobile web link for a full schedule.
Jaguar Gets Results from Mobile Campaign
Tuesday Jul 22 07:59 AM
Luxury car brand Jaguar has reported on the results of a mobile campaign it ran with Yahoo Mobile for its XF sedan, reports MediaPost.
The campaign was aimed at high-income consumers between ages 35 to 54, with yearly incomes over $150,000. The target is a departure from the teen/young-adult segment normally associated with mobile use. The effort's objective was to better address qualified Jaguar buyers, and to test the quality of Yahoo Mobile advertising across uncommon mobile audiences.
Jaguar placed banner ads on Yahoo pages, which served 20 million unique monthly visitors and generated over seven million brand impressions.
The campaign, timed to run in tangent with the Los Angeles Auto Show, yielded 82,000 clicks. 96 percent of clickers completed the mobile form to find a dealer nearest to them.
Ask us how mobile web pages created on our Snd2phone platform can be linked to the 3 largest mobile networks.
Mobile phones more important than wallets: survey
Wednesday May 14 09:50 AM
TORONTO (Reuters) - More than one-third of workers would choose their mobile phone over their wallet, keys, laptop or digital music player if they had to leave the house for 24 hours and could take only one item, a new survey has found. The survey, conducted by market research firm IDC and sponsored by Nortel Networks Corp (NT.TO) (NT.N), found that while more than 38 percent of the 2,367 people polled chose their mobile phones, less than 30 percent chose their wallets first.
ApolloBravo Launches Mobile Bar finder
Wednesday Feb 20 05:23 PM
ApolloBravo has launched a mobile web site called www.bars4.us the site, designed to be viewed by any phone with a mobile browser, allows consumers to find bars or a taxi in any US city with their mobile phone. The short web address was chosen so consumers could link to the site from sponsor text messages or quickly save it in their phones browser. Once you put in your zip code you can quickly get maps and directions to any bar. On an iPhone it will show you your location in relation to where the bar is. Need a ride home? It can find the closest taxi as well. Miller Brewing is sponsoring the site and will be adding branded promotions and logos to the home page. To see how you can link a mobile site to your text campaigns test Lite to 55022
ApolloBravo Launches Text-2-Win Campaigns for Miller Brewing
Wednesday Feb 20 04:38 PM
ApolloBravo has launched a Text-2-Win campaign for Miller Genuine Draft. Consumers can text MGD to 55022 for a chance to attend a private BON JOVI sound check during the sold out US 2008 Tour. The Campaign includes Radio, Web and POP materials developed by ApolloBravo. Text messages to consumers included links to an innovative mobile bar and taxi finder that helps consumers find Miller Promotions and a ride home. See Miller Bars 4 us info below. ApolloBravo's Snd2phone system allows Miller to measure response by market, account and media type giving the brewer real time response measurement detail. No other type of sweepstakes or promotion offers this level of measurement.
ApolloBravo Launches 500 Store Smoothie King Promotion
Tuesday Feb 19 12:15 PM
ApolloBravo is working with Fishbowl Marketing to launch a nationwide mobile marketing campaign for Smoothie King in over 500 stores. Consumers have a chance to win one of 20 Swimsuit Getaways by texting "skwin" to 55022. Consumers can op-in for Smoothie King Mobile coupons by responding yes when prompted on their mobile phone. Sweepstakes are a great way to build opted in mobile marketing lists. ApolloBravo can deliver links to mobile coupons to all opted in consumers driving traffic to your retail locations.
ApolloBravo Launches Text-2-Win Campaigns for DC Lottery
Monday Jan 07 09:05 AM
ApolloBravo working with MDB Communications has launched Text-2-Win Campaigns for the DC Lottery. The first campaign is supported with print advertising, outdoor and in arena promotions with the Washington Wizards and Capitals. Consumers text 4gas and other keywords to 55022 for chances to win prizes including $100 Gas Cards. The Text promotion has links to a mobile web site where consumers can get information on the Corvette Giveaway at the 2008 DC Auto Show.
