Sep 2007
STUDY: TEXTING BOOSTS YOUNG VOTER TURNOUT
Thursday Sep 27 03:56 PM
Young people are more likely to vote when they receive a text-message reminder, according to a new study published this month by researchers at Princeton University and the University of Michigan Crave reports.
"The researchers ran their test in the November 2006 election, with text reminders sent to roughly 4,000 young voters.
The study showed that voter turnout rates rose by 4 percent in the sample group of young people who had received a text message to vote. According to the study, short, to-the-point reminders were most effective, with a rise of nearly 5 percentage points." from textually.org
GOOGLE LAUNCHES ADSENSE FOR MOBILE
Thursday Sep 27 03:42 PM
Google has just launched AdSense for mobile, a program that contextually targets ads to mobile website content.
Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.
In their own words:
If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.
When you add the new AdSense for mobile code to your site, we'll display relevant ads using the same targeting technology that you are familiar with for existing AdSense products.
AdSense for Mobile will be available in the following countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (available in the coming weeks).
[via textually.org]
Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.
In their own words:
If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.
When you add the new AdSense for mobile code to your site, we'll display relevant ads using the same targeting technology that you are familiar with for existing AdSense products.
AdSense for Mobile will be available in the following countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (available in the coming weeks).
[via textually.org]