Oct 2007
Chicago Bears Fans Text 4 Free Wings
Thursday Oct 25 12:38 PM
ApolloBravo developed a text message campaign to drive traffic for Buffalo Wild Wings stores. Fans attending Chicago Bears games at Soldier Field responded to score board prompts to text for 6 Free Wings at Chicago Area BW3 locations. The text message included a mobile website with store locations and promotion info. Big venues are a fantastic place for launching scoreboard text message promotions to extend sponsorships. Add a 3rd dimension to in-arena promotions using SMS and the mobile web. If you have a billboard at any arena it is a perfect place to reach a captive audience with a text promotion to drive post game or in game retail traffic. You also have the opportunity to deliver ongoing product messaging to consumers who opt-in for your offer.
Google Phone Subsidized by Ads
Tuesday Oct 09 09:09 AM
For more than two years, a large group of engineers at Google has been working in secret on a mobile phone project. As word about their efforts has trickled out, expectations in the tech world for what has been called the Google phone, or GPhone, have risen, the way they do for Apple loyalists ahead of a speech by Steven P. Jobs. The New York Times reports.
"... Google wants to extend its dominance of online advertising to the mobile Internet, a small market today, but one that is expected to grow rapidly. It hopes to persuade wireless carriers and mobile phone makers to offer phones based on its software, according to people briefed on the project. The cost of those phones may be partly subsidized by advertising that appears on their screens.
Google is expected to unveil the fruit of its mobile efforts later this year, and phones based on its technology could be available next year."
ApolloBravo News , Read full article. VIA Textually.org
Brad Beckstrom to speak at DC AD Club Event Oct. 16, 2007
Wednesday Oct 03 12:59 PM
Mobile media is the fastest growing marketing trend worldwide. 89% of major
brands are planning to market their products through text and multimedia mobile
messaging by 2008.
But do you, as an advertiser, really know how to harness its power? Wireless marketer
and innovator Brad Beckstrom will give you critical insight on how to put this great new
medium to work for you. Learn the latest mobile strategies, how to integrate mobile
marketing into a sound marketing strategy, how to integrate it into your traditional
advertising program, and get killer tips for precision targeting and tracking.
BRAD BECKSTROM
President of ApolloBravo and Co-founder /chief operating officer
of Momentum Marketing.
Brad has worked on wireless and interactive campaigns with
Ogilvy, Crispin Porter and Bogusky, LM&O, and companies such
as Miller Brewing Company and AOL.
Brad has worked with developers in the US, and EU to create
and deliver marketing campaigns to mobile phones and all types
of wireless devices.
He is currently leading research and innovation in the field using
Bluetooth, multimedia messaging and GPS.
Tuesday, October 16th
11:30AM- 12:30 PM: Registration and networking
12:30- 2 PM: Program and lunch
Hotel - Capital Hilton
1001 16th St., NW, Washington, DC 20036
$60 for members, $75 for non-members,
More info and registration www.dcadclub.com