Brad Beckstrom to speak at Word of Mouth Marketing Summit

Presentation: Word of Mouth Going Mobile: How the next generation of mobile devices will redefine Word of Mouth and Permission Based Marketing.

There are now more mobile phones than PCs and televisions combined. Learn the power of the mobile phone as a word of mouth marketing tool. Brad Beckstrom founder ApolloBravo will take attendees through the permission based, WOM marketing revolution that will be fueled by the explosion in mobile phone technology. The presentation will include case studies including a Coca-Cola promotion in the UK where over 40% of the respondents were via forwards from friends on mobile phones.

Brad will cover best in class, permission based mobile promotions that generate product buzz and facilitate word of mouth communication. We will also have some fun discussing how no celebrity will be safe now that camera phones can upload and post photos and videos alerting millions of people instantly of a celebrity spotting or other news worthy event. We will explore how mobile phones enable social networking and how those networks will be able to mobilize hundreds of people for events, protests, and political action in a matter of hours.

As this is Washington we will discuss how political groups are using text messaging to rapidly deploy spin and give supporters instant talking points when influencing friends and voters. We will include some very current case studies from recent elections.

Brad will also discuss how the latest mobile devices will allow consumers and advocates to put product buzz in their palm allowing them to share details about anything with friends using video phones and WAP enabled mobile devices. For an up to date schedule go to www.womma.org